Mr. Rory P Callahan

biography

PROPOSITION

Provide professional consulting and talent search services to Consumer Product Goods Companies that may benefit strategically and financially from my experience, insight, networking resources and trade relationships developed via 25 years of diverse service to the success of other major CPG Companies. My area of specialization is retail products marketed through the various channels of the food and grocery industry.

FUNCTIONAL CREDENTIALS

• Build top down strategic plans in conjunction with officers of the company.

• Assist in design of pricing models that capture costs and deliver margins.

• Develop bottom up plans by market/customer in conjunction with sales agents.

• Formulate trade spending budgets, tactics and methods to evaluate results.

• Provide thought leadership regarding marketing, product line expansion, new business concepts, market penetration and personnel deployment.

• Serve as a project manager in scenarios requiring cross functional coordination.

• Direct teams to attainment of goals – financial, volume, margins and other KPI’s.

• Develop position descriptions, requisite skill sets, merit review templates/ processes and performance based incentive programs.

• Recruit, train and establish development plans for business management personnel.

• Engage in broker selection process, contract development, goals/evaluation process.

• Foster and enhance positive industry, retail trade and consumer relationships.



EXPERIENCE

Source Management Solutions, LLC Arnold, MD 2005 -

As the Owner and Principal Consultant of this entity, much work has been done to establish a database of industry resources and talent. This includes developing an affiliate network of consultants who can provide specialized advice in the areas of finance, insurance, employee plans, data sourcing, candidate testing, background investigations and other matters than a CPG concern may benefit from. My personal focus is on business building, or sourcing management talent that will do the same for an organization. These functionalities include strategic brand planning, marketing, sales management, category development and anything relating to the execution of go-to-market strategies. I am “hands on” with all client company assignments.

ConAgra Foods, Inc 1993-2004...Director Level Positions in Field Sales and Customer Marketing.



McCready Marketing 1991-1992...Food Broker Account Executive.



Frito-Lay, Inc 1982-1991...Regional Sales Management and Director of Key Accounts.



Retail General Management 1977-1982... Supermarket and C-Store industry.

EDUCATION AND PROFESSIONAL TRAINING

Iona College, New Rochelle, New York B.B.A. Marketing Major 1976

Workshops/Seminars: Retail Category Management, Syndicated Data Analysis, Broker Management Principles, Front Line Sales Management, Effective Presentation Skills, Need Satisfaction Selling, Interaction Management, Negotiation Skills, Effective Networking, Meetings Management and Time Management. These facilitated via The Partnering Group, IRI, Nielsen, ConAgra, Frito-Lay and The Entrepreneur’s Exchange.

Memberships: Baltimore/Washington GMR, Entrepreneur’s Exchange and NASE.