biography
Bruce began his career at Procter & Gamble and progressed into senior management roles in marketing and communications before finding his true calling in executive search. He joined Mandrake Management Consultants and led their Internet & Emerging Technology Practice through a period of rapid growth before leaving to co-found IQ Partners.
Driven by a passion to improve what the search industry offered he established IQ Partners as an integrated HR Services company - providing a broader range of services to help entrepreneurial companies better manage their people resources.
His personal background includes hands-on management experience in sales, marketing and marketing services. He has built management teams for a wide variety of marketing, communications, media and technology companies. He has also participated in several M&A transactions for service-based companies and is frequently called upon as a resource in the planning and negotiation of such deals.
Bruce is an advocate of 'smart people' and humble intelligence. He believes true leaders forge their own success and he derives great satisfaction helping ambitious individuals achieve their goals. He's a passionate entrepreneur and eternal optimist and he enjoys exploring unique business strategies with innovative thinkers.
Bruce is also a tech enthusiast and an advocate of the internet. Despite the challenges of the last few years, he remains enthusiastic about internet-based applications and believes the greatest impact of this sector has yet to be realized.
He is active in the Canadian business community as President of The Association of Internet Marketing & Sales ( www.aimscanada.com ) and is a board member or advisor to several other industry groups.